Private Label Energy Drink Manufacturing

Why is private label fast and low-risk?

Developing your own recipe from scratch means time and sampling cost. With private label you start from a proven formula; because the product is safe and consistent, time-to-market speeds up and risk drops. As your brand grows, moving to a bespoke recipe (contract) later is always possible.

What can you customise?

Example products

As a starting point for private label, look at our own brand range: Power Jaguar (classic and fruit), Double Boom, Dream Can (sugar-free). See all products in the products section.

Process, minimum and lead time

The minimum order for your own brand is typically 3×40ft containers; mixed containers are possible. Cans per container: ~92,160 (250 ml) / ~72,000 (330 ml) / ~48,000 (500 ml). Lead time is usually 4-6 weeks. See the difference between models in this guide, and brand-launch steps in this guide; for a process-focused view we have a contract manufacturing page.

Mini FAQ

What is a private label energy drink?

Private label means the manufacturer's proven recipe is produced under your brand and label. Without developing a product from scratch, you launch your own brand quickly with a proven formula. Taste, caffeine level, can size and label design are customised to your needs.

What can be customised in private label?

Taste/flavour, sugar level (including sugar-free/zero), caffeine level (150 mg/L for Turkey; up to 320 mg/L for export per target-country regulations), can size (250/330/500 ml) and label/can design can be customised. Design support is provided.

What is the minimum order for private label?

The typical minimum for your own brand is 3×40ft containers; different products can be combined in a mixed container. A 40ft container holds roughly 92,160 cans at 250 ml, 72,000 at 330 ml and 48,000 at 500 ml. Lead time is usually 4-6 weeks.